But first lets look at the good news, Spatial Audio by Dolby Atmos. Expect barriers and perhaps even the need to break out of the Apple walled garden.
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So, we'll examine how to obtain a bit-perfect stream from its new library of lossless and hi-res music files in the precise way we want to enjoy it. But this is Apple we’re talking about here! So we know to expect hurdles to enjoying lossless and hi-res streaming from a company that has done little throughout its history to support these formats. That clicking sound you keep hearing-it might just be Tidal Hi-Fi and Qobuz subscribers calculating the viability of jumping ship!Īpple Lossless & Spatial Audio YouTube DiscussionĪpple Music providing its lossless and Spatial Audio upgrade at no extra charge would normally put the ranks of competing lossless music streamers at a serious competitive disadvantage. Last March I had predicted Spotify would offer lossless at no additional charge, now I'm certain of it! Amazon Music had already responded to its competitor's lossless streaming announcements by dropping the price on its HD tier to match its basic music streaming package at $9.99 per-month.
It beat Spotify to the lossless punch, and may have pushed the competitor's decision when it comes to pricing. Apple’s decision to offer it all at no additional cost is already reverberating through the streaming music industry.
Apple Music has upgraded to lossless streaming for its entire music catalogue with libraries of songs streaming at high-resolution and Apple’s new Spatial Audio by Dolby Atmos.
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